Thursday, 1 March 2012

Vic: Tourism marketing blitz targets British

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Vic: Tourism marketing blitz targets British

Victoria is trying to attact British travellers through a marketing blitz on London'sUnderground railway, a television campaign and media and travel industry mail-outs.

Some of the most famous and marketable images of regional Victoria are being used inthe $800,000 campaign.

Phillip Island, the Great Ocean Road, the Yarra Valley, Mornington Peninsula and theHigh Country feature …

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